Scott Bader

One hundred years proud

The prevailing theory, though unconfirmed, is that only about a half a percent (0.5%)1  of all businesses have what it takes to last 100 years. They’re so rare it’s difficult to calculate just how rare they are but, one thing’s for sure, centennial businesses truly do have lots to celebrate.

Recognised brands such as Sotheby’s, Fortnum & Mason, Twinings, Royal Mail and Barclays2 have all existed beyond 100 years and we are very proud and excited to also announce that our client, Scott Bader,  joins this elite group of prestigious brands on 28 April 2021.

A labour of love

It’s events as momentous as this that remind us why we do what we do. Yebo feel truly privileged to have been a part of helping Scott Bader celebrate 100 years and most special was the curation and design of a book to tell the Scott Bader story. It’s a story that is unique and ahead of its time – as much now as it was in the beginning – largely due to founder Ernest Bader gifting the business to employees as a Commonwealth, a charitable trust wholly owned and controlled by them.

Going for gold

Expertly orchestrated by Ben Penney, Scott Bader Group Marketing Manager, the 100 year campaign has been developed with passion, care and attention to detail. Under the 100 year anniversary gold branding we have created websites, videos, flags, gift bags, chocolate bars and so much more – every single colleague, customer and partner will experience the celebration in some way, wherever they are in the world.

Yebo are an extension of my team and working on our centenary campaign with them has been fantastic. Their creativity from start to finish is second to none across our 100 years branding, book, videos, website and more. Huge thanks to the amazing team at Yebo.

Ben Penney, Scott Bader Group Marketing Manager

It’s what great partnerships are made of

Yebo Design & Marketing feel honoured to have worked in partnership with Scott Bader since 2013 and this campaign has been an absolute career highlight for all of us. The content, the images, the nostalgia, the pride, the innovation, the emotions, the achievements – we’ve had the opportunity to apply every skill within our armoury and see the impressive results.

Thank you and HUGE 100 year congratulations Scott Bader.

1 https://buildingindiana.com/the-centennial-secret-how-do-companies-last-100-years/
2https://www.lovemoney.com/gallerylist/75777/britains-oldest-companies-still-open-for-business

Achieving 100 years is a fantastic milestone for us and the impressive branding and marketing campaign created by Yebo completely reflects this. Everyone at Scott Bader feels extremely proud to be a part of this occasion and we look forward to continuing our success for another 100 years.

Kevin Matthews, Scott Bader Chief Executive Officer

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