NAASH, standing for Northamptonshire Association for Accommodation for Single Homeless, is a wonderful charity who provide supported temporary housing for people who find themselves with no place to stay, helping them to get their lives back on track.
“This rebrand has been a long time coming for us, for various reasons, and throughout all the stop starts Yebo have been understanding and patient, flexing the brief to suit our ever-changing needs. We’re thrilled with our new brand identity, it feels modern and relevant, definitely more recognisable by those who need us. The new narrative really makes the difference, better explaining who we help and how. The new website and logo represents real progress for us and will help us reach more people who need our help.”
Theresa Kelly, Service Director, NAASH
With the same logo since launch, NAASH branding was looking a little tired, and the website so out of date it had been taken down! NAASH asked us to consider how they could relaunch themselves, exploring new names and branding styles, that better captured who they are and how they can help.
Understanding the many operational challenges and changes for NAASH, we agreed the best solution was to keep the name for now, and just change how it looks. A simple yet impactful design and colour palette, along with refreshed content and narrative, has given NAASH the platform needed for them to grow and help more homeless people in West Northamptonshire.
With clearer information and a more intuitive website, the NAASH care team are receiving fewer phone enquiries, giving them more time to continue their fantastic work helping people who desperately need their support.
