The big brand romance

We all have those brands we love, but how do you make yours one of the cherished ones?

Tip 1 – Show some personality
Bring some emotion to your brand communications – make your customers laugh, excite them reassure them – the right tone of voice is key.

Tip 2 – Be relatable
Put yourself in your customers’ shoes. What do they value, what’s important to them, what problems can you help solve? Show you understand them and are in it together.

Tip 3 – Amaze with insights
Create valuable content that goes beyond the everyday sales and product information. Be thought leaders and customers will follow.

Above all be authentic and consistent at every opportunity and your customers will love your work!