Diana’s Health and Fitness | Strategy, planning and marketing

Fit for business

Just like people, brand fitness is essential so when Diana’s Health and Fitness Club approached us to refresh their marketing we were definitely up for the challenge. Diana’s is an independent gym in Wellingborough whose philosophy is to create a member-centric gym scene that is friendly, fun and inclusive – they call it the Diana’s family. In other words, different to the stereotypical, some would say snooty, health club scene.

Working with Yebo has been seamless from consultation to execution. Their service is impeccable yet professional. I would fully recommend any business owner on the search for digital marketing to look no further.

Steve Campbell, General Manager

The challenge

Member recruitment and retention is key to Diana’s. So we warmed up with a website health check, making essential fixes to improve the online journey for members and be more attractive to new members. Then we created a new campaign that would motivate, support and inspire gym users.

The solution

Around the theme of ‘Be the best’ we designed a distinct campaign creative that was transferrable to all channels – such as website, social, outdoor advertising and gym posters – featuring a mix of practical and emotional messaging and #hashtags.

We also created a website maintenance and marketing package that would guarantee the essentials with the flexibility to add adhoc projects adhoc in the future.

The result

A stronger, more brand led website and an impactful The ‘Be the best’ campaign achieving high level os of new memberships to the club.