DanceScene | Brand design and marketing

Building a brand with star qualities

DanceScene is an independent and vibrant performing arts school that successfully nurtures a person’s talent for dance and performance as well as their character development for life.

Yebo’s consultative, creative and professional approach makes them very easy to work with. They made the project interesting and enjoyable and it was so exciting to see the brand come to life.

DanceScene now has a sense of identity – pupils wear their new uniform with pride and we are becoming a recognised and respected brand. Yebo went above and beyond to make my vision become a reality. We continue to work with Yebo on an ongoing basis and I really cannot recommend them any more highly!

Sophie Parnell, Owner and Principal, DanceScene

The challenge

As an established dance school, Principal Sophie Carter, wanted to present a more mature and contemporary brand.

Knowing a new uniform was to follow, it was important that our design looks great on merchandising.

The solution

Colours, typography and modern star motifs were carefully combined to reflect the lights, the drama and the action of live stage performance.

Subtle brand application to dancewear created a range that the whole school is excited and proud to wear.

The results

The result is a quality brand, which makes DanceScene appear consistent and engaging in every situation – a star performance!