Europa | Targeted and personalised communications

Driving marketing success

Europa Worldwide Group is a modern, forward-thinking company offering Road, Air & Sea, and Warehouse logistics services across the globe.

We were thrilled to be asked to develop their brand communications and help build brand awareness.

I have worked with Yebo in several different roles and have always found them to be a huge asset to any project that I send their way. Their mix of marketing expertise, brilliant creative design and strong project management gives me complete confidence that they will exceed the brief and deliver real impact. Oh, and they are really lovely people to work with too which I personally think is super-important. Highly recommended, 5 stars!

Kirsty Dean, Marketing & Communications Director, Europa

The challenge

As such a fast growing business it’s tricky to keep everyone informed of everything great about Europa.

From new starters joining the company, to new services that help businesses cure their post-Brexit headaches, Europa has so much good news to share.

The solution

Wow, where do we start! We’ve done PowerPoint templates to create immediate consistency and impact on all internal and external presentations, personalised onboarding packs, interactive newsletters, website content reviews, social media planning, email campaigns – the list is endless.

The secret…being targeted and relevant.

The results

The Europa team is loving the new and improved marketing tools.

We’re most proud of our ‘Warehouse automation’ email campaign, achieving a fantastic 34% open rate, way above the industry average and previous campaigns.