Klober | Brand refresh and guidelines

Raising the roof in branding

We were thrilled when Klober, Europe’s leading roofing brand, got in touch and asked us to help them refresh their brand guidelines.

With such a bold logo and strong company vision to grow the business on an international scale, the time was right to modernise the overall brand identity to create impact, consistency and differentiation.

When I first joined the Klober business, I knew we needed to bring on an agency that could help breathe life back into the
brand. The result has been brilliant and the Yebo team have made it look easy.

Thanks to Yebo, we now have a set of brand guidelines that represent the direction of our brand and have been the foundations of all of our marketing collateral you see today.

Tessa Viller, Head of Brand and Communications, Klober

The challenge

Brand guidelines are all about providing a framework that provide clear direction on how to apply a brand across all marketing and communications – and this was our challenge for Klober.

As guidelines and not a rulebook, our aim was to encourage uniformity with enough flex and opportunity to be dynamic and continuously creative.

The solution

We developed design principles, colours and graphic assets with a multi-channel marketing strategy in mind, to achieve a strong visual identity off and online.

Complimenting the strong primary brand colours of red and black, we curated a diverse colour palette to add interest and to help signpost roofing product categories, making customer journeys easier.

The results

The Klober brand guidelines have been tested to the max across product and packaging POS, website assets and the full product catalogue.

And the results…bold, impactful and professional designs that leave no doubt who the experts in roofing are.