Savvy | A smart new brand identity

Winning in branded payments

Savvy is a leading technology company who enable something very powerful – the art of giving!

Their technology and analytical solutions power gift card programmes of all shapes and sizes, through real and digital card formats.

We were genuinely delighted with our experience working with Yebo. When we saw our new final creative design and styling, I was almost taken aback by how it made our old design and brand appear so stale and redundant.

It was also impressive that they came to us with bold and confident design styling, nothing that smacked of middle of the road or herd mentality in the slightest. Wonderful people to work with!

Eoin Whyte, Chief Revenue Office & Co-Founder, Savvy

The challenge

Enjoying huge growth and success the time was right to present a fresh new Savvy brand and website, worthy of such a high profile and influential business.

The solution

We had great fun creating this brand, taking our influences from the original gift card form and giving it a dynamic angle to reflect how Savvy have given the same sense of dynamism to the industry.

Even sweeter, the star formed in the negative space completely sums up the brand proposition – Win with Savvy.

The results

The website has had incredible reviews with the rotating logo reflecting the constant power of the Savvy engine behind the gift card programmes.

The new brand identity is now being rolled out across all Savvy platforms and collateral – to great effect!