Tribe | Brand design

A bold new voice in payments

We’re so proud to be a part of Tribe, a new kind of payments partner. We live in a world of rapid technical change, but technical brilliance means nothing without amazing people to shape and steer it into smart solutions to real problems. That’s where Tribe fits.

Yebo has been brilliant for us to work with and we would not have had even half the success without you.

We want to tell everyone how amazing you are but also want to keep you a secret so no one else has access to your brains.

Suresh Vaghjiani, CEO

The challenge

The first challenge was to create a brand identity as strong as our client’s company vision. Tribe wants to personally connect with people, so we designed a vibrant, earthy colour palette, with a mix of tribal marks and code, stacked with personality and life.

The solution

The whole package is a real eye-catcher, a million miles away from traditional financial services branding, all wrapped into sweet and sassy brand guidelines.

With time of the essence, we designed a new website in super quick time, ahead of their official launch at mega-payments event Money 2020.

The results

The new brand successfully attracted the desired attention at their launch.

Continuing the personable theme, we made sure our copy style and tone in a new company brochure avoided jargon and was plain speaking, just like the Tribe experts.