Fonts for you!

There are literally loads of fonts, so where to start? Here we share some common font categories to help you decide which one is best for your brand:


This font has small lines (serifs) at the ends of character letters. Regarded as a traditional font and often associated with formality and readability in print.
Examples: Times New Roman, Georgia, Garamond.


No serifs, just clean and simple lines. A more modern look for a more contemporary style.
Examples: Arial, Helvetica, Gill Sans.

Slab serif

Feature bold serifs, conveying a strong and stable appearance.Often used for logos and headings.
Examples: Rockwell, Clarendon, Courier.


This font mimics handwriting or calligraphy creating a more personal touch.
Examples: Brush Script, Lucida Calligraphy, Pacifico.


Designed just for headlines and logos, not for reading body copy, often more decorative and attention-grabbing.
Examples: Impact, Cooper Black, Playbill.


Each and every character takes up the same horizontal space making it perfect for digital coding or when precise alignment is needed.
Examples: Courier New, Consolas, Monaco.


Taking script fonts to a new level, these fonts literally look like they’ve been handwritten, feeling more casual, informal and very personal.
Examples: Comic Sans MS, Bradley Hand, Kristen ITC.


Very stylised and unique, maybe just like your brand?
Examples: Jokerman, Papyrus, Bauhaus 93.


Here the characters are more narrow and tightly spaced, useful for saving space or creating a modern look.Examples: Franklin Gothic Condensed, Arial Narrow. To make it more confusing some fonts fall into multiple categories or some are so unique they don’t have a category!

Read our ‘What the font?‘ feature to help you decide which one is right for your brand.