DSA Civil & Structural Design Engineers make construction dreams a reality – a safe and well-built reality. Taking plans and drawings, DSA add the technical know-how that enables construction to happen in a safe and compliant way so that projects are enjoyed for years to come.
We all knew DSA needed a new brand look and positioning, but just didn’t know where to start – until we met Yebo. Yebo’s brand knowledge and expertise is fantastic, and they have delivered us a brand identity that totally encapsulates DSA. Yebo are great to work with, supporting us all the way and making it a really enjoyable and positive experience from start to finish. Thank you.
Tom Garrod, Associate Partner, DSA
David Smith Associates formed in 1996, growing in size and reputation to become the leading civil and structural engineering business it is today. In an increasingly competitive market, they needed to refresh their brand identity to help them stand out and better reflect their expertise.
The logo is a clear evolution from the ancient roman structure to a more modern and iconic building shape. Adopting a new trading name of ‘DSA’, how David Smith Associates is always referred to anyway, the roof line represents structural engineering services, and the underlining foundation reflects civil engineering, their ground services. Keeping a similar green colour, but now partnered with a deep blue, presents a professional and calm impression.
A fresh and professional new look has given DSA a new lease of life, the brand identity needed to achieve their future strategies and goals. With an updated digital presence, they have been able to drive online traffic to their new website and attract an increased volume of leads which they are only too happy to follow up on!
