Engineering a new brand for Bell

Since 1970, Bell has been building steel chassis and bases in their Northamptonshire workshop. The place is incredible, full of vast steel bars, heavy lifting machinery and welding sparks, everywhere you look is a creative’s dream.

Inspired by the engineering skill and the strength of the products they craft, we built a new brand identity for Bell using the colours and shapes we saw throughout the manufacturing process. No nonsense logos, geometric graphic assets, metallic, powerful colours and rugged typeface all combined to form the designs for Bell’s first ever website and social media presence.

It’s great to see artisan manufacturing and engineering alive and kicking in Northamptonshire. Visit Bell’s new website at bellchassis.co.uk to meet the team, find out more and to check out the work from Team Yebo.

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