Diana’s Health and Fitness

Fit for business

Just like people, brand fitness is essential so when Diana’s Health and Fitness Club approached us to refresh their marketing we were definitely up for the challenge. Diana’s is an independent gym in Wellingborough whose philosophy is to create a member-centric gym scene that is friendly, fun and inclusive – they call it the Diana’s family. In other words, different to the stereotypical, some would say snooty, health club scene.

Warming up with a website health check

Our first priority was to take-over the website and make essential fixes and changes that would achieve a better online journey for members, and of course be more attractive to potential members too. Recognising that Diana’s goals combined website maintenance and marketing we designed a service package that guaranteed the essentials with the flexibility to add projects adhoc.

Working with Yebo has been seamless from consultation to execution. Their service is impeccable yet professional. I would fully recommend any business owner on the search for digital marketing to not look any further.

Steve Campbell, General Manager

Being the best

Member recruitment and retention is key and Diana’s asked us to create a campaign that would motivate, support and inspire gym users. Around the theme of ‘Be the best’ we designed a distinct campaign creative that was transferrable to all channels – such as website, social, outdoor advertising and gym posters – featuring a mix of practical and emotional messaging and #hashtags.

We were very happy with the finished look of the campaign. The feedback received was very positive leading to an increase in new prospects and sales.

Steve Campbell, General Manager

Then COVID-19 hit…

Gyms and health clubs were among the worst affected, many having to close their doors to member for the majority of 2020. Understanding Diana’s drastic change in needs we quickly reworked the service package to suit. We’re delighted to say the doors are well and truly open now at Diana’s and we look forward to helping them share club news and promotions with their members and the wider community.

Other work

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